T e l e v i s i o n & R a d i o S p o t s H e l p e d G r o w C A C F P
To see one of Soho's three CACFP spots, just click the Play arrow in the video frame below.
NOTE: If the video frame with the picture of the girl eating a muffin is not displayed above, it probably means that you do not have Adobe Flash Player installed on your computer. You can install Flash from the Adobe.com. If you get an Error Message when you click on the Play arrow above, please CLICK HERE to play the PSA directly from YouTube. YouTube will open in a new window or tab.
Soho's commercials were written and produced by a multi-award-winning media team. The commercials feature Linda Ronstadt singing Dolly Parton's "I Will Always Love You" and include lots of engaging footage of kids and providers; the up-beat narrative explains the USDA Food Program in a very positive, non-threatening manner - exactly what's needed. Soho's commercials encouraged child care providers (and parents whose children are in family child care) to call for more information about the Food Program.
Background About the CACFP Outreach Campaign
to Soho, sponsors wanting to
build up their programs by recruiting new child care providers had an
important new way to do just that - without needing to use their
regular administrative budget. Soho even identified an available source
of funding. The USDA provided sponsors with the needed funds to
recruit more providers to their programs -
costs completely covered by a USDA Rural/Low Income Expansion Grant. (Click Here to see the actual USDA regulations,
including information on CACFP Rural/Low-Income Expansion Grants.)
helped many sponsors write their Grant requests. Soho then
provided its high-quality TV and radio campaign - including public
as well as recruitment and intake assistance.
addition to Soho's successful, large-scale outreach trials in Virginia,
have been used by USDA Food Program Sponsors
in Utah, Maine, Virginia, Oregon/Washington, South Dakota, Alabama, New
Mexico, Nebraska, and
NOTE: While the USDA is prohibited from recommending or endorsing specific products, if you want feedback or references on the Soho Center, you may contact Mr. Tom Leverich, USDA Regional Office, New Jersey at 609-259-5139 or e-mail him at Thomas.Leverich@fns.usda.gov
HERE to see the Frequently Asked Questions Soho developed
have additional questions, please call Jeanna Beker,
Director, at 540-923-5012